Introduction / Context
Mercedes-Benz/Sodicentro, an official Mercedes-Benz dealership in Portugal, partnered with me to elevate their vehicle presentation through professional, high-impact automotive photography. The goal was to create striking visuals that align with the premium identity of the Mercedes-Benz brand, while showcasing specific models available through the dealership in a way that connects with their audience.
Challenges / Objectives
. Capture the elegance and performance of each Mercedes-Benz model with a clean, high-end look.
. Highlight design lines, lighting elements, and signature features through composition and technique.
. Deliver images optimized for use across digital platforms, social media, and internal promotional materials.
. Ensure all visual content is aligned with Mercedes-Benz’s global aesthetic and brand standards.
What Was Done (Process / Services)
. On-location photoshoots with select vehicles, including performance and AMG models
. Use of natural light and subtle modifiers to emphasize form and detail
. Controlled compositions to bring out texture, contrast, and color fidelity
. Close-ups and wide-angle views designed to work across multiple platforms and crops
. Color grading and post-production tailored to the Mercedes-Benz look and feel
. Delivery of multiple assets ready for use in digital campaigns, website, and print
Results / Impact
. Provided Mercedes-Benz/Sodicentro with a consistent library of high-quality images for online presence and communication
. Enhanced the dealership’s brand perception by aligning its content with the international Mercedes-Benz visual language
. Supported sales and marketing teams by supplying versatile, premium imagery for vehicle promotion
. Increased engagement and visibility across their digital platforms
“.....”
— Gonçalo Oliveira (Ex-Director of Mercedes-Benz/Sodicentro)
— Gonçalo Oliveira (Ex-Director of Mercedes-Benz/Sodicentro)
Want to work with me?
Looking to elevate your automotive brand through powerful visual storytelling?
Let’s capture your vehicles in their best light.
Let’s capture your vehicles in their best light.